Tsu Inc., the new Social media platform aka the “Social That Pays,” has thrown its hat into the Super Bowl broadcast ring. It will deliver a big game experience that includes a three-hour pre-show starting at 1:00 p.m. ET.

The pre-show is hosted by NY Giants great Tiki Barber, Ronde Barber, Montel Williams, Yankees legend Tino Martinez, Erik Kuselias, JP Peterson, Rob Weingarten, and Brady Ackerman.

For the main event, Tsū will stream Westwood One Live audio alongside exclusive video from Tampa, Florida.

“Whether it’s compensating student-athletes for their content, showcasing creators, like me, on its Tsū Live TV channel, or embracing sports enthusiasts by providing creative ways to stream experiences like the ‘Big Game,’ Tsū is leading and changing the way professional content creators monetize social media,” said Tiki Barber, former NY Giant and Tsū Ambassador.”

“Tsū builds experiences specifically for its growing user base of creators and an event like this one allows us to come together to enjoy content as one unified community,” said John Acunto, co-founder and chief innovation officer at Tsū. “We’re excited to work with AWS and use Amazon IVS to create the first of many such experiences.”

Through its collaboration with Amazon IVS, Tsū is providing consumers the opportunity to enjoy one of America’s most anticipated annual sporting events in a completely reimagined way. Structured around its virtual streaming channel, Tsū Live, the bespoke content will be accessible to anyone on the social network, driving the app’s overall key pillars of supporting the community and creating an inclusive social network.

Tsu Inc. is a private, venture-backed, social commerce platform. Tsū believes creators should be rewarded for quality content, unlike other platforms that share nothing.

When advertisers pay Tsū, the content creators on Tsū earn a 50% payout rate on ad revenue generated from their content. Tsū also provides a marketplace for creators to easily sell products, which provides a 50% payout rate from the affiliate commissions for products sold in their Tsū stores.

The rewards users earn from ad revenue and affiliate commission are added to their Tsū bank account every day.